Why You Need to Consider SEO vs PPC

Both search engine optimization and pay per click advertising are valid ways to build up a following to a business website and to create an online footprint with some value, but they have very important differences. We specialize in SEO services, but we know the value in PPC as well.

Here’s an overview of the major differences and why you should consider one over the other.

PPC Instant Results

When you rely on a service like paid advertising or pay per click (PPC), you’ll enjoy results immediately. You pay the advertising company and visitors start rolling in until the desired number of visitors has been achieved. With search engine optimization or SEO, you must slowly build up a following, and it’s not something that can be achieved in a day. We offer a long-term approach to profit, but if you’re in a hurry for results, PPC could be a better option.

Long Term Benefits

Pay per click campaigns only offer benefits while you are paying money. Once you stop the campaign, the visitors stop flowing in. That’s not true for SEO. Instead, once your website is ranked in search engines, you’ll receive visitors each month over time. We specialize in building this type of rank, and can help you get long-lasting results if you live in any of the cities below.

• Santa Cruz
• Capitola
• Soquel
• Aptos
• Watsonville
• Scotts Valley
• Boulder Creek
• Ben Lomond
• San Jose
• San Francisco
• Los Gatos
• Oakland

There’s something particularly exciting about building up a website that gets regular visitors even when no money is being spent. Good quality SEO can be more affordable than PPC when done properly. Call us today if you live in the cities below and you would like help ranking your website for long-term traffic. It’s quick, easy and will leave you with major improvements to your website that you can enjoy for a long time.

Our locally supported cities are the following:  San Jose, Monterey, Boulder Creek, Capitola, Scotts Valley, Oakland, Los Gatos, Ben Lomond, Soquel, Aptos, Santa Cruz and San Francisco but we also help with websites nationwide. Be sure to give us a call or fill out our contact form for fast assistance with your web development.