The best designed website in the world is only as good as the number of people that visit it. That’s why business owners shouldn’t spend too much money on web development without being able to spend even more on marketing and search engine optimization.
At San Francisco SEO Company, we understand what it takes to get a website noticed on the internet, and it isn’t always easy. We’ve worked with dozens of business owners in the past, and helped transform their websites into well-known places that customers actively seek out. Imagine having a site that draws in five, ten, 25 or even 100 new customers to your business every single day. Those or the kinds of results that good quality SEO can provide to a website.
Getting Businesses Noticed in Search Results
Business websites that are profitable generally show up in results on a search engine. Through research we can determine what search terms customers are putting into sites like Google or Bing! to get information, and we can then optimize business sites to show up for those exact terms. This is the approach that we take to transforming a standard business website, into something useful and beneficial for the business owner.
Quality over Quantity
There are plenty of SEO experts that will promise to rank thousands of keywords for you, so that you can draw in massive amounts of visitors. While that approach sounds great in theory, it often isn’t the best move to rank for so many different keywords. We like to focus on ranking for smaller numbers of keywords, and ensuring that each one is high quality.
To determine if a keyword is quality, we do two different things. First, assess the keyword to see if many people are searching for it, or just a couple. Second, we research the term a bit to see if the people searching for the keyword or key phrase are interested in purchasing anything or not. Once we find keywords that many people are searching for, and that interested buyers are using, we have a winner that we can add to the list of possible ranking terms for your campaign. That’s exactly the approach we take with every new business that we work with, to achieve the best results while spending the least amount of money possible.
Edging out the Competition Intelligently
Search engine optimization is always a competition, but that doesn’t mean that you need to take on competitors directly. At San Francisco SEO Company, we focus on beating the competition indirectly instead. We carefully choose key terms that weaker competitors are using, or that competitors aren’t relying on at all. These terms are still very beneficial to business owners, and can often be obtained through substantially less work. While it might seem like a good idea to try and rank for all the best key terms that are available, we pick and choose valuable terms that are easiest instead, and go for those first when starting up a campaign for a new business site. This gets some initial traffic coming in, helps you to start enjoying the benefits of an effective website that’s generating a profit for your business, and we slowly focus on increasingly more difficult and profitable key terms over time. We’ll build up your site efficiently, so you can keep your marketing efforts within budget and still get the results that you’re looking for.
Call us today and get business results using your website. We’re ready to help you out, and can grow your website into a powerhouse that will work for your business. Stop sitting around wondering why your site isn’t producing results, and do something about it today.