Why SEO Is Actually All About Content Marketing?
For a long time now, search engine optimization (SEO) has been the number one buzzword in the world of digital marketing. Businesses recognize that SEO is a powerful tool in the growth of brand awareness, reputation, visitor traffic and lead generation. Over the years, Internet marketing experts have identified dozens of things websites should do in a quest to improve their visibility in search engine results.
Many of these are technical in nature and geared toward appeasing search algorithms to increase the quantity and quality of traffic. But an excessive fixation with the technical aspects of SEO can sometimes draw focus away from what is really the foundation of SEO success—content marketing. In fact, without effective content marketing, SEO is a hollow meaningless pursuit. Here’s why.
1. SEO Leverages Content
There’s no SEO without content. Google and other leading search engine algorithms will make a decision on the relevance of your site to a search query based on the content on it. It goes without saying that a blank web page will not make it to the front page of any search result. SEO needs words in the form of core site content, articles and blog posts that can then be leveraged for online visibility.
2. Content Marketing Brings Keywords to Life
In the earlier days of Internet search engines, a number of website administrators discovered they could game search algorithms by simply packing their web pages with keywords in no meaningful, logical order. And while it worked for a while, it didn’t take long for Google to clamp down on this crude form of keyword stuffing.
Keywords remain pivotal for SEO but how they appear on a website is important if they are going to deliver any advantage. Content marketing ensures keywords are incorporated logically, coherently, consistently and strategically. It’s about creating quality content that is primarily readable for humans but also simultaneously appealing to search engines. Click here to learn about rank tracker and how it can help you monitor your keyword daily ranking.
3. Content Marketing Accumulates Backlinks
Backlinks are a key pillar of SEO. Search engines consider them an indicator of a site’s credibility and authority on a given subject. The more prominent the website that links back to yours, the higher the ‘reputation score’ Google assigns your site. Nevertheless, you can’t realize quality backlinks if you don’t engage in thorough content marketing.
No site of significant reputation will want to link to a third party web page if the content doesn’t meet a certain basic standard of quality. And if you are accumulating backlinks through a guest posting campaign, the guest posts have to be pretty good for publishers to accept them.
4. Content Marketing Delivers Consistent Output
If SEO was a one-off project, lots of one-hit wonders would make the first page of SERPs (search engine results pages). The result would be unpredictability and utter chaos in SERPs.
Fortunately, search engines are smart enough to know that if they want users to take them seriously, they have to build a reputation of consistently delivering credible results. That, in turn, means search algorithms have to prioritize websites that demonstrate consistently fresh content over the medium- to long-term.
Websites that regularly produce fresh content get their pages indexed rapidly and will register higher on SERPs when compared to older, staler and therefore, potentially outdated content. Good SEO is heavily intertwined with consistent content production. Content marketing is a bit of a lifestyle that you must keep doing to maintain or raise your SERP ranking.
5. Content Marketing is Audience-Centered
Irrespective of what your website is about, from the moment it goes live it’s immediately pitted against trillions of web pages competing for eyeballs. To increase the chances of your site being visible on SERPs, you have to zero in on a specific audience. Content marketing SEO courses emphasize the need for identifying and understanding your audience.
To create content that’s effective, you have to know your customers, their needs, their preferences, and their opinions. You must embark on some form of market research that will help you segment and target the vast online market. It’s only with this understanding that you can craft content that resonates with them, that they are more likely to link to on their blogs and social media profiles, and that will thus boost your SEO.
SEO and content marketing cannot be tackled separately. The degree of your SEO campaign’s success depends on extensive content marketing. It’s only when SEO is underpinned by a well-thought-out and executed content marketing strategy can a website realizes its overarching digital marketing objectives.